Elevating Financial Freedom: Hyphn Resource Limited’s Experiential Activation for Kuda Bank
At Hyphn Resource Limited, we are committed to delivering innovative and engaging marketing strategies that resonate with target audiences and drive brand success. Our recent experiential activation for Kuda Bank is a testament to this commitment. This activation aimed to increase product awareness, consideration, preference, and advocacy for Kuda Bank, with a focus on two distinct target audiences: Retail Service Providers (Type A) and Consumers (Type B).
Setting the Stage for Success
Objectives:
- Increase product awareness
- Boost product consideration and preference
- Drive product advocacy
Identifying the Target Audience
Type A: Retail Service Providers
- Supermarkets & Stores
- Open Market Retailers
- Fuel Stations
- Neighbourhood Service Providers
- Entertainment & Relaxation Centre Service Providers
- Eateries & Restaurants
- Betting Shops
Type B: Consumers
- 18 years and above
- Smartphone users
- Prefer card or cardless payment options for transactions
Crafting the Activation Strategy
The Kuda RSP Engagement Forum The Kuda Retail Service Providers Engagement Forum was meticulously designed to cater to the Type A target audience. These retail service providers are pivotal in connecting Kuda’s Cashless and C-Gate services with consumers. The engagement forum was structured as an interactive event where Kuda representatives and retail service providers could interact, fostering a deep understanding of the services offered.
Event Highlights:
- Informative brand and product presentations
- Free health check-ups
- Business tips and Q&A sessions
- Engaging games and activities
- Performances by local artists
- Rewards and appreciation for attendees
- Refreshments
This forum aimed to inform, engage, entertain, recruit, retain, and create a lasting emotional connection with the retail service providers.
Who Attended:
- POS Operators
- Fuel Station Supervisors
- Bar, Lounge & Club Owners/Managers/Supervisors
- Restaurant & Bukka Owners/Managers/Supervisors
- Betting Outlet Operators
- Open Market & Neighbourhood Retailers
Location and Reach:
- Location: Lagos
- Events: 9
- Targeted RSPs: 4,100
Engaging Consumers Through Excitement
Activation Goals: To create more awareness, consideration, and usage of the Kuda retail app among the Type B target audience, leading to increased app downloads and user registrations.
Activation Strategy:
- Excite: Attract the target audience
- Engage: Provide a memorable experience
- Convert: Encourage app downloads, sign-ups, and transactions
Roadshow Touchpoints:
- Malls
- Campuses
- Open Markets
Setup Elements: The Kuda Game Truck:
- Game Arcade: Featuring computer games, virtual reality games, archery duels, table football, and air hockey.
- Information Desk: For app downloads and registrations.
- Leisure Shopping: Engaging retail stands.
- Photo Booth: Capture memorable moments.
- Media Wall: Branded with Kuda displays and banners.
- Free Wi-Fi: Ensure seamless connectivity.
Creating an Immersive Experience
Activation Details: The activation setup occupied a perimeter of 40ft x 30ft, with controlled access points. Upon entering, guests were greeted by brand ambassadors who guided them to the Information Area. Here, visitor data was captured, and information about Kuda products was shared. Guests were encouraged to download and register the Kuda retail app if they hadn’t already done so.
After registration, guests were free to explore the various engaging activities within the setup. From computer and VR games inside the game truck to outdoor games like archery duels, air hockey, and table football, the experience was designed to be immersive and enjoyable. Leisure shopping stands provided an opportunity for retail service providers to offer their products, completing transactions using Kuda bank services.
Ngozi Nwaigba
The experiential activation for Kuda Bank by Hyphn Resource Limited was a resounding success. By creating a memorable brand experience for both Retail Service Providers and Consumers, we effectively increased product awareness, consideration, and advocacy. This activation not only showcased the innovative services offered by Kuda Bank but also reinforced our commitment to delivering impactful marketing solutions that drive tangible results.
